By Aulia R. Sungkar (Ollie) Director at ALVEO You might find yourself in a situation where you are required to write a book review. You might need to do it for class credits, for your book club or you might just want to share your thoughts on a book you just read on sites like…
Copywriting is the art of writing and polishing text to a perfect sheen as a way of drawing in your target audience. A great piece of copywritten work can serve as a call to action that makes your audience respond in the ways you desire, thus potentially boosting your company's marketing and sales capabilities. To…
By Prasiddha Gustanto Senior writer and editor at ALVEO The world of business writing requires different approaches to producing written content depending on the situation. Some situations may call for a writer to make an article, while others may see the need for a blog post. These two types of writing, contrary to popular belief, are…
Originally published on Kompas.com Penulis: Yohanes Enggar Harususilo | Editor: Yohanes Enggar Harususilo Writerpreneur menjadi salah satu profesi yang mampu bertahan dan bahkan mengalami pertumbuhan di masa pandemi. Istilah writerpreneur sendiri mengacu pada penggabungan frasa writer (penulis) dan entrepreneur (pengusaha).Aulia R. Sungkar, Pendiri dan Direktur Alveo.co.id, perusahaan yang berfokus melayani berbagai macam penulisan, terjemahan, dan editing, melalui rilis resmi (4/11/2021)…
This English version is translated from the original article in Indonesian published on Kompas.com Writer: Yohanes Enggar Harususilo | Editor: Yohanes Enggar Harususilo If there is one profession that has managed to endure and even experience growth during this pandemic, it's the “writerpreneur,” a portmanteau that combines "writer" and "entrepreneur". Aulia R. Sungkar, founder and director of Alveo.co.id, a…
This English version is translated from the original article published in Indonesian on SWA.co.id NOTE: The featured image is different from the one published on SWA.co.id By: Vicky Rachman The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just…
By Vicky Rachman. Originally published on SWA.co.id Dunia kepenulisan di Indonesia memang telah lama berkembang pesat. Dan kini, industri kepenulisan di Indonesia telah melaju lebih jauh lagi. Dunia penulisan tak lagi berkutat di sekitar buku novel, nonfiksi, karya sastra, maupun berita jurnalistik. Melainkan, mengikuti perkembangan kebutuhan dunia bisnis dan juga institusi pemerintahan serta lembaga sosial yang…
This English version is translated from the original article in Indonesian published on Media Indonesia.com – 6/11/2021 The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just revolves around services involving novels, nonfiction books, literature or journalistic news.…
Originally published on Media Indonesia.com - 6/11/2021 DUNIA kepenulisan di Indonesia memang telah lama berkembang pesat.Dan kini, industri kepenulisan di Indonesia telah melaju lebih jauh lagi. Dunia penulisan tak lagi berkutat di sekitar buku novel, nonfiksi, karya sastra, maupun berita jurnalistik. Melainkan, mengikuti perkembangan kebutuhan dunia bisnis dan juga institusi pemerintahan serta lembaga sosial yang memerlukan…
Originally published on Padusi Dunia kepenulisan di Indonesia memang telah lama berkembang pesat. Dan kini, industri kepenulisan di Indonesia telah melaju lebih jauh lagi. Dunia penulisan tak lagi berkutat di sekitar buku novel, nonfiksi, karya sastra, maupun berita jurnalistik. Melainkan, mengikuti perkembangan kebutuhan dunia bisnis dan juga institusi pemerintahan serta lembaga sosial yang memerlukan berbagai…
This English version is translated from the original article in Indonesian published on Padusi The writing industry in Indonesia has long enjoyed rapid growth. As of late, this industry has experienced even further progress. These days, the writing industry no longer just revolves around services involving novels, nonfiction books, literature or journalistic news. It has also…
Originally published on siapgrak.com DUNIA kepenulisan di Indonesia memang telah lama berkembang pesat.Dan kini, industri kepenulisan di Indonesia telah melaju lebih jauh lagi. Dunia penulisan tak lagi berkutat di sekitar buku novel, nonfiksi, karya sastra, maupun berita jurnalistik. Melainkan, mengikuti perkembangan kebutuhan dunia bisnis dan juga institusi pemerintahan serta lembaga sosial yang memerlukan berbagai jenis…
A company's value is not simply just a reference to its impressive performance and its financial reports. It also refers to the role a company or organization plays in (or the attention it pays to) aspects regarding social life, economic progress and environmental sustainability. These can also serve to boost a company's value. These sustainability…
Nilai (value) yang dimiliki perusahaan tidak hanya merujuk kepada laporan kinerja dan keuangan yang mengesankan. Namun, peran dan atensi suatu perusahaan atau organisasi terhadap kehidupan sosial, kemajuan ekonomi serta keberlangsungan lingkungan pun dapat meningkatkan nilai perusahaan dalam hal keberlanjutan. Aspek keberlanjutan ini dapat diungkapkan secara komprehensif ke dalam sebuah Laporan Keberlanjutan. Lalu, apa saja aspek yang…
Sustainability Reports have been on the rise for the past few decades, both for profit-based companies and non-profit ones. Though often viewed together, a Sustainability Report is not the same thing as an Annual Report. The latter outlines a company's profile, the line of business, and its performance in terms of finance and business in…
Dalam beberapa dekade terakhir, eksistensi Laporan Keberlanjutan atau Sustainability Report dalam sebuah perusahaan semakin meningkat, baik itu dalam perusahaan berbasis profit maupun nonprofit. Meski sering disandingkan, Laporan Keberlanjutan tidak sama dengan Laporan Tahunan yang secara garis besar membahas mengenai profil, bidang usaha, hingga kinerja perusahaan dalam hal finansial, bisnis dan lainnya dalam satu tahun kalender. Dengan Laporan…
By Prasiddha Gustanto Senior writer and editor at ALVEO People have written in languages that are not their mother tongue for thousands of years. Yet, it wasn't until the past few decades that the world of academia came up with a term to describe this phenomenon. That term is “exophony.” Coined by scholars Susan Arndt,…
By Felicia Yulianti Senior writer at ALVEO “Making grammar mistakes is quite common, even among native speakers.” Although it may be applicable in casual conversation, it is not always the case when it comes to writing, especially business writing. In fact, grammar in business writing is essential. As time progresses and we are currently in the…
By Rafa A. Ramadhan Senior writer at ALVEO Aspek tata bahasa atau gramatikal seringkali diabaikan dalam komunikasi sehari-hari, misalnya dalam perpesanan atau percakapan santai dengan kolega. Namun, aspek gramatikal memiliki peran yang signifikan dalam komunikasi bisnis. Apa pun jenis bisnis yang dijalankan, mengomunikasikan bisnis menggunakan tata bahasa yang baik dan benar memiliki berbagai keuntungan. Sebaliknya,…
On a fundamental level, an annual report not only serves as a written copy of the company's performance presented to comply with regulations or directions from regulators. It also serves as a means to gain trust from both the public and from business partners for the company's business continuity. As such, several important matters must…
Saat ini, hampir semua perusahaan, khususnya di Indonesia, menyampaikan hasil kinerja mereka selama satu tahun dalam bentuk laporan tahunan yang ditujukan kepada publik atau para pemangku kepentingan. Pada dasarnya, laporan tahunan bukan sekadar salinan kinerja perusahaan yang disajikan untuk mematuhi aturan atau arahan dari regulator, tetapi juga menjadi alat untuk meraih kepercayaan publik dan mitra…
By Aulia R. Sungkar (Ollie) Director at ALVEO Business writing has one ultimate goal: to convey valuable information. To achieve this goal, a company needs to be good at effective business writing. However, how does one produce effective business writing? Is there any guide for doing this? Worry not. Context, Content, Clarity, Color and Carrier…
By Ulia F. Rachma (Lia) Editor at ALVEO Komunikasi bisnis merupakan istilah yang tidak asing didengar oleh khalayak luas khususnya pada dunia usaha. Meskipun masyhur, tidak sedikit yang masih belum dapat memahami istilah ini secara menyeluruh serta belum mengetahui segudang manfaatnya. Komunikasi bisnis dapat didefinisikan sebagai upaya untuk menyampaikan informasi, gagasan, pendapat, dan instruksi dengan…
By Prasiddha Gustanto Senior writer and editor at ALVEO The average layperson can be forgiven for thinking that editors and copy editors are synonymous positions with identical roles. After all, in all fairness, the two titles do sound rather alike, and they both focus on editing. These two jobs, however, have very important differences, and…
By Felicia Yulianti Senior writer at ALVEO At school, people usually understand 5W1H as a tool to construct proper news paragraphs in language subjects. Further, at university, 5W1H becomes students’ method to use in compiling a good report. The 5W1H method is shorthand for “Who, What, When, Where, Why, and How.” Answers to these questions are…
Oleh Rafa A. Ramadhan Senior writer at Alveo Siapa pun yang pernah menulis pasti tidak asing dengan istilah 5W1H. Berasal dari rangkaian kata tanya What, Who, Where, When, Why, dan How, konsep 5W1H ini bertujuan untuk menghimpun data yang diperlukan sebagai intisari dari sebuah tulisan. Meskipun sering kali digunakan sebagai unsur penulisan dalam jurnalistik, penggunaan metode 5W1H tidak memiliki batasan…
Originally published on bizlab.co.id Apakah istilah writerpreneur masih asing tersiar di telinga Anda?🦻🏻 Writerpreneur adalah pepaduan antara kata writer (penulis) dan enterpreneur (wiraswasta). Singkatnya, writerpreneurmerujuk pada suatu kegiatan merealisasikan suatu karya secara mandiri. Jika kebanyakan penulis umumnya memerlukan bantuan orang lain dalam proses editing, lay out, cover, log line, blurb, marketing dan publishing, lain dengan seorang writerpreneur. Seorang writerpreneur dituntut untuk mampu melakukan hal tersebut secara independen. Mengutip dari website thewriterpreneur.com, asal mula istilah writerpreneur bermula…
By Aulia R. Sungkar. The writer is director of ALVEO An Annual Report is prepared to deliver the main message and transparent information to shareholders and other stakeholders. Therefore, prior to writing the report, a company needs to identify who will peruse the report. Generally, those perusing the report are shareholders (for a publicly listed company),…
Oleh:Rafa A. Ramadhan, senior writer at Alveo Profesi editor naskah sangat berkaitan dengan dunia penulisan, penerbitan dan industri sejenis lainnya. Meskipun seringkali dilihat sebelah mata, profesi ini memiliki peran yang sangat vital dalam memaksimalkan kualitas penulisan. Secara umum, aktivitas menyunting atau editing identik dengan ilmu bahasa yang menjadi sarana atau jembatan bagi penulis untuk menyampaikan…
By: Alif Arienzo, writer at Alveo Untuk menjadi ahli di suatu bidang, tentu saja ada hal dasar yang harus dipahami. Begitu juga untuk menjadi seorang penulis yang baik. Berikut adalah 10 hal penting yang harus diperhatikan penulis yang ingin berkecimpung di dunia Corporate Writing. Kenali Pembaca Hal pertama yang dilakukan oleh seorang penulis…
By Aulia R. Sungkar The writer is director of ALVEO Writing is this mesmeric process, which once you sink your teeth into, will grab hold of you fast, not wanting to let go until you are spent. It’s also an anathema many shy away from: How many high school or college students joyfully get immersed…
By Aulia R. Sungkar The writer is director of ALVEO What distinguishes copywriting and creative writing? It’s the rhetoric that most people seem to have; even writers are sometimes confused about the differences between those two. Copywriter and creative writer are two different professions with different goals and target markets. To put it, copywriting deals…
By Ulia F. Rachma Editor di ALVEO Banyak yang berpikir bahwa semua orang bisa menulis dan menerbitkan tulisannya. Secara teknis memang semua orang bisa, tapi secara kualitas belum tentu tulisan yang dibuat sendiri mudah dipahami oleh para pembaca. Seperti yang kita ketahui, bahwa menulis bukanlah sebuah pekerjaan yang mudah. Terlebih jika Anda adalah seseorang yang…
Oleh: Ulia F. Rachma Editor di ALVEO Annual Report atau Laporan Tahunan merupakan laporan perkembangan dan pencapaian yang berhasil diraih perusahaan atau organisasi dalam satu tahun. Laporan Tahunan memiliki beberapa fungsi, diantaranya sebagai sumber informasi mengenai perkembangan perusahaan atau organisasi, dan pencapaian yang telah berhasil dilakukan. Laporan Tahunan juga dapat dipergunakan sebagai media pemasaran dan…
By Aulia R. Sungkar The writer is director of ALVEO Annual Report is development and performance report which a company makes every year. Annual Report serves several functions, including as the source of information regarding the growth a company or an organization, and performances it has delivered. Annual Report is also a medium for promotion…
By Aulia R. Sungkar (Ollie) Director at ALVEO Newsletter is a great tool for marketers and publications to engage with their current customers and even attract new potential subscribers. By definition, newsletter is information or report that is delivered regularly by email to employees and subscribers. But with so many emails, and spam messages, that…
By Aulia R. Sungkar. The wrriter is director of ALVEO Ghostwriting has its niche in the world of writing. The service of ghostwriting helps those with great ideas for a book, or an article, but unable to put them down on paper. A ghostwriter, then, is bound by a non-disclosure agreement to deliver a piece…
By Aulia R. Sungkar Director at ALVEO Before we proceed with some of the tips and tricks to help boost the chance of an advertorial getting a decent attention-time, let us, first, get one thing out of the way, namely, understanding what advertorial is. Advertorial comes from the words ‘advertising’ and ‘editorial.’ So, an advertorial…
Fortice Indonesian Japanese Chambers (FIJC) collaborated with PT Alveo Wira Indonesia (ALVEO) to hold a seminar carrying the theme “Content as Marketing – how to create content writing that boosts productivity“. Taking place in Fortice Office in Sentral Senayan II, Jakarta on Sept. 19, 2017; the seminar presented Aulia R. Sungkar, founder of the Writerpreneur…
Originally published in Majalah SCG Edisi Juli 2013 Belanja iklan pada 2012 lalu mencapai Rp 87 triliun. Jumlah ini meningkat 20 persen dari tahun sebelumnya. Dan kecenderungannya, hingga akhir tahun 2013 nanti, jumlahnya akan semakin meningkat. Demikian diungkapkan Kresnayana Yahya, Business Observer, pada kesempatan Kupas Bisnis dengan tema Advertising & Branding – Turn ThemInto Business, akhir…
Oleh: Wakhid Muqodam. Artikel dipublikasi di Surabaya City Guide edisi Juli 2013. Semua produk harus dibranding dengan baik. Tidak terkecuali apakah target konsumennya menengah ke atas, atau bahkan menengah ke bawah. Konsep ditegaskan Aulia Rachmat Sungkar, Writerpreneur, ketika menjadi pembicara pada Kupas Bisnis bertema Advertising & Branding – Turn Them Into Business, akhir Mei lalu…
By Aulia R. Sungkar The writer is director of ALVEO Many believe that writing ability is a given, and they are confident that they can have their writing published. Technically, everyone can write, but in terms of the quality of writing, they may have a problem getting their message across to the readers. Indeed, writing…
Oleh: Agus Wahyudi. Dipublikasi di Enciety.co Menulis adalah aktivitas yang makin mahal. Diktum tersebut agaknya tak berlebihan. Betapa tidak, kini makin banyak penulis yang mampu mendulang keuntungan dari kreativitas dan inovasinya. Mereka pun mampu menciptakan pasar tersendiri. Bagaimana caranya? Kita bisa belajar dari Aulia Rachmat Sungkar. Ia menyebut dirinya sebagai writerpreneur. Aulia dulu seorang akuntan.…
Oleh: Wakhid Muqodam. Artikel ini diambil dari Suara Surabaya Persaingan bisnis saat ini sangat ketat, sehingga setiap unit bisnis yang besar maupun kecil harus mempunyai creative strategy dalam memasarkan produk yang ditawarkan. Hal ini disampaikan Kresnayana Yahya Business observer dalam acara Kupas Bisnis dengan tema “Advertising & Branding – Turn Them Into Business” Rabu (29/5/2013)…
By Gandi Faisal Hari ini, semua orang menulis. Yang dibutuhkan adalah sepuluh jari, atau cukup dua ibu jari, pemahaman mengenai tata bahasa (ala kadarnya saja), dan secuil informasi yang menurut mereka pantas diabadikan dan seluruh dunia wajib ketahui. Tapi apakah dengan menulis menjadikan seseorang penulis? Tentu tidak. Menulis adalah seni yang dipelajari dan dipraktikkan. Dibutuhkan…
Whether you’re organising a festival or shouting about your show, keep these no-nos in mind before emailing arts editors Press releases are a presentation of facts, written for journalists in the hope it gets published. They are an opportunity for brands, businesses and arts organisations to reach their target audience through the media. They aim…
What are the differences between translation, localization and copywriting When attempting to convey your company’s marketing materials to a foreign reader, there are several ways to express your thoughts, but what is the best way – for you?Technically, we all know what translation is, but do you know the…
By Aulia R. Sungkar. The writer is director of ALVEO Copy editing and proofreading are the two common types of editing that are often used interchangeably, usually by those people who don’t know the difference. In fact, copy editing and proofreading are separate tasks, each serving its own functions. A copy editor is tasked with…
For all intent and purposes, a company profile acts as a window through which prospective clients window shop and see what you have to offer. Hence, it needs to be effervescent and interesting so that it can win you more business. There are, then, some steps that can help you build a good company profile. Plan Your Content…
By Aulia R. Sungkar. The writer is director of ALVEO Many believe that writing ability is a given, and they are confident that they can have their writing published. Technically, everyone can write, but in terms of the quality of writing, they may have a problem getting their message across to the readers. Indeed, writing…
By Aulia R. Sungkar (Ollie) In a world where creativity knows no borders, hybrid collaboration has become the new normal. But keeping ideas flowing when your writers and designers are miles apart requires more than just good Wi-Fi. It calls for clarity, empathy, and leadership. Hybrid work has reshaped how creative teams connect. For leaders,…
Every day, journalists’ inboxes are flooded with dozens, if not hundreds, of press releases. Most go unread. Only a handful make it into actual news coverage. The difference isn’t luck. It’s about understanding what makes a release useful to journalists. At Alveo, we’ve seen both sides: the company eager to tell its story and the…
By Ollie Sungkar In a digital world flooded with information, effective marketing content needs more than creativity. It needs clarity and structure. One proven way to achieve this is by applying the 5W1H framework (Who, What, When, Where, Why, How) to your content creation process. Who ensures you know exactly who you are talking to. Content…
In today’s fast-scrolling world, your words need to work harder. Whether on LinkedIn, Instagram, or Threads, a post’s success often hinges on microcontent: headlines, captions and hooks that stop the scroll and invite your audience to read on. Effective microcontent blends clarity, brevity and purpose. It starts with a strong hook. The first 8–12 words…
By Aulia R. Sungkar (Ollie) Leadership in the writing industry is less about hierarchy and more about vision, collaboration and trust. At its best, it brings clarity to chaos, meaning to messages, as well as purpose to the page. In the world of content and creativity, leadership is not about wielding authority. It is about nurturing voices,…
By Aulia R. Sungkar (Ollie) We’ve all witnessed how AI tools like ChatGPT are reshaping the writing landscape, from blog posts and copywriting to emails. It can generate content in seconds. But for all their speed and efficiency, they lack something essential: the human touch. As writers, our true value isn’t just in putting words…
By Aulia R. Sungkar (Ollie) In recent months, artificial intelligence tools, like ChatGPT, has sparked intense debate across creative fields. Some hail it as a revolutionary assistant. Others warn of an existential threat to human creativity. For those of us in the writing industry, the truth likely lies somewhere in between. At Alveo, where words…
By Aulia R. Sungkar (Ollie) Juggling multiple writing tasks is not just a matter of time management. It is also a test of focus and discipline. With deadlines and interruptions haunting a writer’s daily work, even the most structured day can quickly unravel. One effective approach is to break large assignments into smaller and manageable…
By Aulia R. Sungkar (Ollie) In a world saturated with content, clarity and precision have never been more essential. Businesses today are expected not just to sell, but to connect, engage, and build trust. Whether it is a compelling press release, a well-structured report, or a thoughtful social media caption, the quality of writing can…
By Aulia R. Sungkar (Ollie) In professional writing, accuracy isn’t just a priority. It’s the foundation of credibility. At the helm of a writing agency, upholding precision is more than a responsibility. It is a commitment to excellence. Yet, there may come a time when a client questions the accuracy of our work. While this…
alveo.co.id 