Tips for Writing Brilliant Press Release

By Aulia R. Sungkar (Ollie) Director at ALVEO A press release serves as a written communication on an event that a company or organization believes is important, not only to the media but also to the industry at large. This is a tricky venture because the hard fact of the matter is that nobody cares, hence,…

DOs and DON’Ts of Interviewing C-Suite Executives

By Aulia R. Sungkar (Ollie) Director at ALVEO Conducting an interview to make some form of writing is always challenging. This indeed requires lots of preparation. It gets even trickier when the person you have to interview is a C-level member, like someone who is a part of the Board of Directors or the Board of Commissioners. …

Copywriting: Let’s Meet AIDA and KISS 

By Felicia Yulianti  Senior writer at ALVEO Copywriting is the art of writing and polishing text to a perfect sheen as a way of drawing in your target audience. A great piece of copywritten work can serve as a call to action that makes your audience respond in the ways you desire, thus potentially boosting your…

Blog Posts and Articles – Knowing the Differences for Business

By Prasiddha Gustanto Senior writer and editor at ALVEO  The world of business writing requires different approaches to producing written content depending on the situation. Some situations may call for a writer to make an article, while others may see the need for a blog post. These two types of writing, contrary to popular belief, are…

“Membawahi” versus “Membawahkan”

By Ulia F. Rachma (Lia) Editor at ALVEO Masih banyak di antara kita yang sering kali keliru dalam menggunakan kata “membawahi” dan “membawahkan”. Keduanya ternyata memiliki makna yang berlawanan, sehingga pengunaannya tidak dapat disamakan. Jadi, bagaimana penggunaan “membawahi” dan “membawahkan” yang tepat? Siapa yang berada di bawah siapa? Simak penjelasannya berikut ini. Cara paling mudah…

Boosting Company Value through Sustainability Report

A company's value is not simply just a reference to its impressive performance and its financial reports. It also refers to the role a company or organization plays in (or the attention it pays to) aspects regarding social life, economic progress and environmental sustainability. These can also serve to boost a company's value. These sustainability…

Tingkatkan Nilai Perusahaan dengan Laporan Keberlanjutan

Nilai (value) yang dimiliki perusahaan tidak hanya merujuk kepada laporan kinerja dan keuangan yang mengesankan. Namun, peran dan atensi suatu perusahaan atau organisasi terhadap kehidupan sosial, kemajuan ekonomi serta keberlangsungan lingkungan pun dapat meningkatkan nilai perusahaan dalam hal keberlanjutan. Aspek keberlanjutan ini dapat diungkapkan secara komprehensif ke dalam sebuah Laporan Keberlanjutan. Lalu, apa saja aspek yang…

The Significance of Sustainability Report for Business Development

Sustainability Reports have been on the rise for the past few decades, both for profit-based companies and non-profit ones. Though often viewed together, a Sustainability Report is not the same thing as an Annual Report. The latter outlines a company's profile, the line of business, and its performance in terms of finance and business in…

Signifikansi Laporan Keberlanjutan bagi Pengembangan Bisnis

Dalam beberapa dekade terakhir, eksistensi Laporan Keberlanjutan atau Sustainability Report dalam sebuah perusahaan semakin meningkat, baik itu dalam perusahaan berbasis profit maupun nonprofit. Meski sering disandingkan, Laporan Keberlanjutan tidak sama dengan Laporan Tahunan yang secara garis besar membahas mengenai profil, bidang usaha, hingga kinerja perusahaan dalam hal finansial, bisnis dan lainnya dalam satu tahun kalender.  Dengan Laporan…