As a public relations professional, your primary responsibility is to create and maintain a positive image for your company. A key partner in this endeavor is the media, which continues to be a crucial channel for disseminating information to the public. According to a 2022 survey on Indonesia's Digital Literacy Status conducted by the Ministry…
Tag: business writing
Unlocking Copywriting Excellence with Pomodoro Technique
By Aulia R. Sungkar (Ollie) You can read the writer's comment about “Regular Breaks”, which also mentions “the Pomodoro Technique” on LinkedIn Community. In the dynamic realm of copywriting, where the pursuit of perfection is unyielding and deadlines are ever-looming, maintaining peak performance can feel like an uphill battle. As dedicated writers committed to delivering…
Unleashing the Power of Persuasive Writing: 10 Essential Tips
By Aulia R. Sungkar (Ollie) Director at ALVEO In today's era of abundant information, the ability to capture attention and drive action through writing is a coveted skill. Persuasive writing is not just about presenting information, but it also involves crafting narratives that inspire individuals to take meaningful steps. In this article, we unveil the intricacies of…
Membuat Laporan Tahunan yang Menarik
Umumnya, Laporan Tahunan Perusahaan (Annual Report) dibuat oleh perusahaan-perusahaan yang sudah go public atau tercatat di pasar modal. Sebagian diantara perusahaan-perusahaan terbuka tersebut, kemungkinan ada yang membuat Laporan Tahunan sekadar untuk memenuhi ketentuan yang ditetapkan oleh Otoritas Jasa Keuangan (OJK). Courtesy of Dreamstime Sebenarnya, tidak salah jika perusahaan-perusahaan yang sudah go publik, menyusun dan kemudian menyampaikan Laporan…
Copywriting: Let’s Meet AIDA and KISS 
Copywriting is the art of writing and polishing text to a perfect sheen as a way of drawing in your target audience. A great piece of copywritten work can serve as a call to action that makes your audience respond in the ways you desire, thus potentially boosting your company's marketing and sales capabilities. To…
Blog Posts and Articles – Knowing the Differences for Business
By Prasiddha Gustanto Senior writer and editor at ALVEO The world of business writing requires different approaches to producing written content depending on the situation. Some situations may call for a writer to make an article, while others may see the need for a blog post. These two types of writing, contrary to popular belief, are…
Industri Kepenulisan Terus Berkibar Meski Diterjang Pandemi
Originally published on siapgrak.com DUNIA kepenulisan di Indonesia memang telah lama berkembang pesat.Dan kini, industri kepenulisan di Indonesia telah melaju lebih jauh lagi. Dunia penulisan tak lagi berkutat di sekitar buku novel, nonfiksi, karya sastra, maupun berita jurnalistik. Melainkan, mengikuti perkembangan kebutuhan dunia bisnis dan juga institusi pemerintahan serta lembaga sosial yang memerlukan berbagai jenis…
10 Hal Penting dalam Corporate Writing
By: Alif Arienzo, writer at Alveo Untuk menjadi ahli di suatu bidang, tentu saja ada hal dasar yang harus dipahami. Begitu juga untuk menjadi seorang penulis yang baik. Berikut adalah 10 hal penting yang harus diperhatikan penulis yang ingin berkecimpung di dunia Corporate Writing. Kenali Pembaca Hal pertama yang dilakukan oleh seorang penulis…
