As a public relations professional, your primary responsibility is to create and maintain a positive image for your company. A key partner in this endeavor is the media, which continues to be a crucial channel for disseminating information to the public. According to a 2022 survey on Indonesia's Digital Literacy Status conducted by the Ministry…
By Aulia R. Sungkar (Ollie) Press releases serve as vital instruments for disseminating information to the media and the public. However, amid the deluge of content in today's world, it is imperative to create pitches that stand out. Here are seven strategies to help you craft compelling press release pitches that seize attention and enhance your…
By Aulia R. Sungkar (Ollie) Director at ALVEO A press release serves as a written communication on an event that a company or organization believes is important, not only to the media but also to the industry at large. This is a tricky venture because the hard fact of the matter is that nobody cares, hence,…
By Felicia Yulianti Senior writer at ALVEO At school, people usually understand 5W1H as a tool to construct proper news paragraphs in language subjects. Further, at university, 5W1H becomes students’ method to use in compiling a good report. The 5W1H method is shorthand for “Who, What, When, Where, Why, and How.” Answers to these questions are…
Oleh Rafa A. Ramadhan Senior writer at Alveo Siapa pun yang pernah menulis pasti tidak asing dengan istilah 5W1H. Berasal dari rangkaian kata tanya What, Who, Where, When, Why, dan How, konsep 5W1H ini bertujuan untuk menghimpun data yang diperlukan sebagai intisari dari sebuah tulisan. Meskipun sering kali digunakan sebagai unsur penulisan dalam jurnalistik, penggunaan metode 5W1H tidak memiliki batasan…
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