As a public relations professional, your primary responsibility is to create and maintain a positive image for your company. A key partner in this endeavor is the media, which continues to be a crucial channel for disseminating information to the public. According to a 2022 survey on Indonesia's Digital Literacy Status conducted by the Ministry…
By Aulia R. Sungkar (Ollie) You can read the writer's comment about “Regular Breaks”, which also mentions “the Pomodoro Technique” on LinkedIn Community. In the dynamic realm of copywriting, where the pursuit of perfection is unyielding and deadlines are ever-looming, maintaining peak performance can feel like an uphill battle. As dedicated writers committed to delivering…
Copywriting is the art of writing and polishing text to a perfect sheen as a way of drawing in your target audience. A great piece of copywritten work can serve as a call to action that makes your audience respond in the ways you desire, thus potentially boosting your company's marketing and sales capabilities. To…
Originally published on siapgrak.com DUNIA kepenulisan di Indonesia memang telah lama berkembang pesat.Dan kini, industri kepenulisan di Indonesia telah melaju lebih jauh lagi. Dunia penulisan tak lagi berkutat di sekitar buku novel, nonfiksi, karya sastra, maupun berita jurnalistik. Melainkan, mengikuti perkembangan kebutuhan dunia bisnis dan juga institusi pemerintahan serta lembaga sosial yang memerlukan berbagai jenis…
Originally published in Majalah SCG Edisi Juli 2013 Belanja iklan pada 2012 lalu mencapai Rp 87 triliun. Jumlah ini meningkat 20 persen dari tahun sebelumnya. Dan kecenderungannya, hingga akhir tahun 2013 nanti, jumlahnya akan semakin meningkat. Demikian diungkapkan Kresnayana Yahya, Business Observer, pada kesempatan Kupas Bisnis dengan tema Advertising & Branding – Turn ThemInto Business, akhir…
What are the differences between translation, localization and copywriting When attempting to convey your company’s marketing materials to a foreign reader, there are several ways to express your thoughts, but what is the best way – for you?Technically, we all know what translation is, but do you know the…
By Aulia R. Sungkar. The writer is director of ALVEO Many believe that writing ability is a given, and they are confident that they can have their writing published. Technically, everyone can write, but in terms of the quality of writing, they may have a problem getting their message across to the readers. Indeed, writing…
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