Interviewing executive business leaders requires a refined approach. Unlike casual interviews, these conversations demand a balance of preparation, confidence and adaptability. While both writers and journalists seek valuable insights, the approach varies depending on the purpose and audience. Here’s how to level up and position yourself effectively during executive interviews. 1. Research Thoroughly Before stepping…
For as long as the written word has existed, humans have used writing to persuade others to take specific actions. In many ways, the history of writing is also the history of copywriting. Copywriting is the art of using written words to inform, persuade, and sell. This craft has been honed and refined over millennia…
By Aulia R. Sungkar (Ollie), director and founder of Alveo Managing tight deadlines and client revisions is a familiar challenge in the writing industry. Leading a writing agency has taught me that success hinges on strategic planning, adaptability, and clear communication. Clarity is crucial from the outset. Fully understanding client requests prevents repetitive feedback cycles.…
"Writing is easy. All you have to do is cross out the wrong words." — Mark Twain This simple yet profound observation by the great American author perfectly captures the essence of copywriting. A copywriter’s job, in a nutshell, is to refine and polish text, eliminating unnecessary words to communicate a message as clearly and…
Engaging with high-level executives presents a unique opportunity that demands precision, tact, and a carefully calibrated tone. These decision-makers operate in fast-paced environments where their choices shape the strategic direction of entire organizations. For professionals looking to connect with them, understanding how to adapt your communication style is crucial for building meaningful relationships and achieving…
Bagi perusahaan publik, menerbitkan laporan tahunan adalah keharusan. Namun, tidak semua orang memahami perbedaan antara annual report (laporan tahunan) dan sustainability report (laporan keberlanjutan). Kedua laporan ini memang sama-sama penting, tetapi masing-masing memiliki tujuan dan isi yang berbeda. Mari kita telusuri perbedaannya lebih lanjut. Apa Itu Annual Report? Annual report adalah laporan resmi yang disusun…
In definition, report writing refers to a structured and formal method of conveying factual and unbiased information. It serves as an essential tool for presenting data, analysis, and findings in a clear, organized format. Reports are utilized across various fields, including academia, business, science, and journalism, to communicate key insights and relevant details. In academia,…
Di era keterbukaan global saat ini, banyak bisnis menghadapi tantangan besar untuk menyampaikan pesan secara efektif saat mereka berpenetrasi, melakukan ekspansi ke pasar global. Meskipun penerjemahan dalam bahasa asing sering dianggap sebagai solusi menjembatani perbedaan bahasa, tetapi terdapat perbedaan yang signifikan antara terjemahan harfiah dan lokalisasi. Pada prinsipnya, kedua proses ini memiliki tujuan yang berbeda, dan penting untuk memahami perbedaannya. Dengan demikian, pesan Anda dapat diterima dengan baik di berbagai…
By Aulia R. Sungkar (Ollie) Director at ALVEO Conducting an interview to make some form of writing is always challenging. This indeed requires lots of preparation. It gets even trickier when the person you have to interview is a C-level member, like someone who is a part of the Board of Directors or the Board of Commissioners. …
In today’s globalized economy, businesses face the challenge of effectively communicating as they expand into new markets. Although translation is often seen as the key to bridging language gaps, there’s an important distinction between translation and localization. These processes serve distinct purposes, and recognizing their differences is essential for ensuring your message resonates across cultural…
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