By Aulia R. Sungkar (Ollie) Director at ALVEO You might find yourself in a situation where you are required to write a book review. You might need to do it for class credits, for your book club or you might just want to share your thoughts on a book you just read on sites like…
Category: Blog
Copywriting: Let’s Meet AIDA and KISS 
Copywriting is the art of writing and polishing text to a perfect sheen as a way of drawing in your target audience. A great piece of copywritten work can serve as a call to action that makes your audience respond in the ways you desire, thus potentially boosting your company's marketing and sales capabilities. To…
Blog Posts and Articles – Knowing the Differences for Business
By Prasiddha Gustanto Senior writer and editor at ALVEO The world of business writing requires different approaches to producing written content depending on the situation. Some situations may call for a writer to make an article, while others may see the need for a blog post. These two types of writing, contrary to popular belief, are…
“Membawahi” versus “Membawahkan”
By Ulia F. Rachma (Lia) Editor at ALVEO Masih banyak di antara kita yang sering kali keliru dalam menggunakan kata “membawahi” dan “membawahkan”. Keduanya ternyata memiliki makna yang berlawanan, sehingga pengunaannya tidak dapat disamakan. Jadi, bagaimana penggunaan “membawahi” dan “membawahkan” yang tepat? Siapa yang berada di bawah siapa? Simak penjelasannya berikut ini. Cara paling mudah…
Boosting Company Value through Sustainability Report
A company's value is not simply just a reference to its impressive performance and its financial reports. It also refers to the role a company or organization plays in (or the attention it pays to) aspects regarding social life, economic progress and environmental sustainability. These can also serve to boost a company's value. These sustainability…
Tingkatkan Nilai Perusahaan dengan Laporan Keberlanjutan
Nilai (value) yang dimiliki perusahaan tidak hanya merujuk kepada laporan kinerja dan keuangan yang mengesankan. Namun, peran dan atensi suatu perusahaan atau organisasi terhadap kehidupan sosial, kemajuan ekonomi serta keberlangsungan lingkungan pun dapat meningkatkan nilai perusahaan dalam hal keberlanjutan. Aspek keberlanjutan ini dapat diungkapkan secara komprehensif ke dalam sebuah Laporan Keberlanjutan. Lalu, apa saja aspek yang…
The Significance of Sustainability Report for Business Development
Sustainability Reports have been on the rise for the past few decades, both for profit-based companies and non-profit ones. Though often viewed together, a Sustainability Report is not the same thing as an Annual Report. The latter outlines a company's profile, the line of business, and its performance in terms of finance and business in…
Signifikansi Laporan Keberlanjutan bagi Pengembangan Bisnis
Dalam beberapa dekade terakhir, eksistensi Laporan Keberlanjutan atau Sustainability Report dalam sebuah perusahaan semakin meningkat, baik itu dalam perusahaan berbasis profit maupun nonprofit. Meski sering disandingkan, Laporan Keberlanjutan tidak sama dengan Laporan Tahunan yang secara garis besar membahas mengenai profil, bidang usaha, hingga kinerja perusahaan dalam hal finansial, bisnis dan lainnya dalam satu tahun kalender. Dengan Laporan…
Exophony: Adopting a language and enriching it 
By Prasiddha Gustanto Senior writer and editor at ALVEO People have written in languages that are not their mother tongue for thousands of years. Yet, it wasn't until the past few decades that the world of academia came up with a term to describe this phenomenon. That term is “exophony.” Coined by scholars Susan Arndt,…
The Importance of Grammar in Business Writing
By Felicia Yulianti Senior writer at ALVEO “Making grammar mistakes is quite common, even among native speakers.” Although it may be applicable in casual conversation, it is not always the case when it comes to writing, especially business writing. In fact, grammar in business writing is essential. As time progresses and we are currently in the…