By Aulia R. Sungkar (Ollie) In a world where creativity knows no borders, hybrid collaboration has become the new normal. But keeping ideas flowing when your writers and designers are miles apart requires more than just good Wi-Fi. It calls for clarity, empathy, and leadership. Hybrid work has reshaped how creative teams connect. For leaders,…
Every day, journalists’ inboxes are flooded with dozens, if not hundreds, of press releases. Most go unread. Only a handful make it into actual news coverage. The difference isn’t luck. It’s about understanding what makes a release useful to journalists. At Alveo, we’ve seen both sides: the company eager to tell its story and the…
By Ollie Sungkar In a digital world flooded with information, effective marketing content needs more than creativity. It needs clarity and structure. One proven way to achieve this is by applying the 5W1H framework (Who, What, When, Where, Why, How) to your content creation process. Who ensures you know exactly who you are talking to. Content…
In today’s fast-scrolling world, your words need to work harder. Whether on LinkedIn, Instagram, or Threads, a post’s success often hinges on microcontent: headlines, captions and hooks that stop the scroll and invite your audience to read on. Effective microcontent blends clarity, brevity and purpose. It starts with a strong hook. The first 8–12 words…
By Aulia R. Sungkar (Ollie) Leadership in the writing industry is less about hierarchy and more about vision, collaboration and trust. At its best, it brings clarity to chaos, meaning to messages, as well as purpose to the page. In the world of content and creativity, leadership is not about wielding authority. It is about nurturing voices,…
By Aulia R. Sungkar (Ollie) We’ve all witnessed how AI tools like ChatGPT are reshaping the writing landscape, from blog posts and copywriting to emails. It can generate content in seconds. But for all their speed and efficiency, they lack something essential: the human touch. As writers, our true value isn’t just in putting words…
By Aulia R. Sungkar (Ollie) In recent months, artificial intelligence tools, like ChatGPT, has sparked intense debate across creative fields. Some hail it as a revolutionary assistant. Others warn of an existential threat to human creativity. For those of us in the writing industry, the truth likely lies somewhere in between. At Alveo, where words…
By Aulia R. Sungkar (Ollie) Juggling multiple writing tasks is not just a matter of time management. It is also a test of focus and discipline. With deadlines and interruptions haunting a writer’s daily work, even the most structured day can quickly unravel. One effective approach is to break large assignments into smaller and manageable…
By Aulia R. Sungkar (Ollie) In a world saturated with content, clarity and precision have never been more essential. Businesses today are expected not just to sell, but to connect, engage, and build trust. Whether it is a compelling press release, a well-structured report, or a thoughtful social media caption, the quality of writing can…
By Aulia R. Sungkar (Ollie) In professional writing, accuracy isn’t just a priority. It’s the foundation of credibility. At the helm of a writing agency, upholding precision is more than a responsibility. It is a commitment to excellence. Yet, there may come a time when a client questions the accuracy of our work. While this…
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